Evismart Marketing Creatives
Wearing Every Hat — Creative, Web, and Marketing Across a Fast-Moving Startup
Overview
At Evismart, I came in as a Multimedia Artist and ended up growing into a role that touched almost every part of the company's digital and creative output. Motion graphics, UI design, web development, marketing automation, analytics — the scope kept expanding, and I kept showing up for it. It has been one of the most hands-on, multi-disciplinary experiences I've had, and it shaped a much wider skillset than either of us expected when I first joined.
A big part of how I work is being deeply integrated with Figma. Roughly 80% of my day lives inside Figma, whether that's designing marketing templates, building out web pages, or putting together interactive prototypes. On top of that, I actively use AI tools across my workflow to cut down production time and keep output quality high.
What I Do Here
Creative & Marketing Assets
Asset types: icon designs, graphic assets, UI demo graphics and motion, website assets, social media content, presentation decks, business cards, flyers, event booth and interior mockups, and more.
My background is in motion graphics, so producing video content was a natural part of how I contributed from day one. This covered social media content, internal videos, and paid ad creatives. Early on, I also brought in 3D work since I studied it formally and the team wanted to experiment with it for certain visuals. Over time though, the nature of the industry made it clear that speed and quick publishing mattered more than heavily produced 3D content, so the focus shifted toward leaner, more marketing-driven creative work.
Most of the visual work, from social graphics and presentation decks to event print materials and email visuals, runs through Figma. Having a solid template system set up means the team can move fast without starting from scratch every time.
For client pitches, I used Claude to build a templatized system for pitch decks, including a README file that documents the structure and style, so the sales team can build decks on their own to some extent, without needing a designer, while keeping the same structure and look.
Clickable Product Demos
With the UI designer no longer on the team, I stepped in to handle prototyping work. This includes building clickable, interactive product demos in Figma that are used both internally and in client-facing conversations.
These demos became a genuine asset for the sales team. Instead of relying on verbal explanations of how the product works, the team can now walk prospects through a visual, interactive experience that shows exactly what the product does. The impact was immediate and clear, and it is one of the pieces of work I am most proud of from my time here.
Feature Visualization & Demo (UI) Videos
A lot of what the product does happens behind the scenes, so clients often have questions about how certain features actually work. To solve this, I started producing short demo videos and graphics that break those features down visually, turning things that aren't easy to see into something clients can actually follow. This became another tool the sales and marketing team could use to explain the product clearly, alongside the clickable demos.
Tools & Skills
Design & Visual
Figma (primary tool, daily use), Motion Graphics, 3D, Video Editing, Illustration, Print Design, Product Demo Videos, PowerPoint Templates
Web
Webflow (custom build), CMS, Component Library, Design System, Responsive Design
Marketing & Analytics
HubSpot (email, landing pages, workflow automation), Google Analytics, Google Tag Manager, Hotjar, SEO, Paid Ad Creatives
Prototyping
Figma Interactive Prototypes, Clickable Product Demos for Sales
AI Tools
Integrated across design, copy, and production workflows for faster output, including using Claude to process interview calls into presentation-ready content
